The latest ACMA (Australian Communications and Media Authority) report has found that 62% of adults are more readily accepting eCommerce as a regular shopping tool, but SMEs are still behind when it comes to selling their products online.
While ACMA chairman Chris Chapman said in a statement the research suggests consumer confidence about spending online is growing, there are still figures showing SMEs are taking too long to get on the bandwagon.
eCommerce combined with social media (facebook, twitter) is powerful concept yet to be developed as a mainstream business tool, the report shows just 18% of Internet connected SMEs using social media as of April, compared to the 8.6 million consumers who do so. But the opportunity is there – 169,000 consumers purchased a product or service after reading information on social networking sites, the data shows.
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